Paid traffic
Facebook, Instagram, Google, YouTube, Amazon, Outbrain, Taboola - you name it, using modern paid channels to grow a brand are like showing up to chess match with a bazooka that can target down to the most obscure user interest or behavior. It's amazing for when you don't have the time to wait or resources to invest in content. Just turn on the impressions, gather data, optimize, rinse and repeat.